Our Philosophy: Virtue in Every Stitch

The name "SILA" comes from the Sanskrit word for virtue — and that philosophy guides everything we do. Just as Sila embodies moral conduct and discipline, our brand stands for:

• Ethical craftsmanship over mass production
• Sustainability over fast fashion
• Purpose over excess

We design for women who want their wardrobes to reflect their values — those who believe that feeling beautiful and doing good can go hand in hand.

How It All Began

Our story is deeply personal. We're a small team of four — a dreamer, her partner, a master tailor, and a craftswoman — bound by a shared love for fabric, design, and mindful living.

Teena Khatri, Founder

• Our Masterji brings designs to life with his artistry in pattern making, cutting, and stitching. His craftsmanship and creative input ensure every piece fits like a dream.
• Our Didi adds her magic touch — embellishments, finishing, and care that make each outfit flawless.
• My husband runs the brand behind the scenes, handling everything from social media to operations.
• And me, the founder — the dreamer who envisioned creating a label that dresses women beautifully while honoring the planet and its people.

Each of us plays a part in crafting something more than just clothing — we're weaving stories, love, and responsibility into every piece.

Our Craft: Tradition with a Twist

At SILA, every garment tells a story — of Indian heritage reinterpreted for the global woman. We work with Indian handloom fabrics such as Ikat, Bagh, Hand Block Prints, and naturally dyed textiles, turning them into modern silhouettes — flowy dresses, chic shirts, and versatile co-ord sets — that transcend seasons and generations.

Masterji

Didi

We aim to show that Indian textiles aren't limited to sarees or dupattas; they can be worn, loved, and lived in every day.

Each collection celebrates creativity and conscious design — from our Zero-Waste Collection, crafted entirely from leftover fabric scraps, to our Hand-Painted Line, where every brushstroke becomes wearable art.

The Women Who Wear SILA

SILA is for every woman who chooses to make a difference. For the one who values comfort as much as confidence. For the one who stands for something greater — for culture, community, and the planet.

Our customers often tell us our clothing makes them feel effortlessly elegant and deeply connected — to their roots, to their individuality, and to the world they wish to protect.

When you wear SILA, you don't just wear a dress — you wear a story, a purpose, and a promise.

Our Promise